Marketing for Non-Marketers

Marketing is an essential tool for any profession—from lawyers to doctors to entrepreneurs. Here, we take the teachings of Renaissance Marketer (a multi-disciplined approach to marketing) and customize them to the needs of these professions.

In the curriculum, you will learn:

What is marketing and why it’s important for your profession
How to design a marketing plan fit for your profession and needs
How to define and measure your marketing efforts
What are the tools and resources available for you
Example case studies

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