Fashion designer and entrepreneur
Tory Burch is an American fashion designer and entrepreneur, who is best known as the founder and CEO of Tory Burch LLC, a lifestyle brand that includes clothing, shoes, handbags, and accessories. She launched her eponymous fashion line in 2004 and has since grown the company into a multi-billion dollar brand.
Tory Burch is considered a “renaissance marketer” because of her multi-disciplinary approach to building her brand. She is involved in all aspects of the business, from design to marketing to retail operations. She also has a long-term vision for the brand and is strategic in her decision-making, considering both the art and science of marketing.
One example of her ability to balance the art and science of marketing is the way she has built a strong brand identity through her use of visual storytelling and social media, while also using data and analytics to drive her marketing decisions. Additionally, she has a strong understanding of her target market and has been able to create a loyal customer base by consistently delivering products that meet their needs and preferences.
In an interview with Forbes, Tory Burch said
Marketing is about telling a story. The most successful brands are the ones that have a point of view, a consistent aesthetic and a clear message.
Tory Burch
In addition to her ability to balance the art and science of marketing, Tory Burch is also known for her long-term thinking. She has built a strong foundation for her brand by investing in its infrastructure and focusing on building a strong team. She also has a clear vision for the future of the brand and is constantly looking for ways to innovate and grow the business.
For example, Tory Burch has been an early adopter of technology and has used digital platforms to expand the reach of her brand and connect with customers. She also has been focused on international expansion, and has opened stores and expanded distribution in key markets around the world.
One of her other key long-term strategies has been to focus on building a strong community around her brand. She has done this by creating unique customer experiences, such as hosting events and offering personalized services, as well as by actively engaging with her customers through social media and other digital channels.
In a 2018 interview with The Cut, Tory Burch said “Building a brand is a marathon, not a sprint. It takes patience, consistency and a long-term vision.”
Overall, Tory Burch’s multi-disciplinary approach, long-term thinking, and ability to balance the art and science of marketing have been key to building a successful and enduring brand.