JP Morgan Chase CEO of Wealth Management, former CMO
Kristin Lemkau has led the charge on combating issues of ad fraud and brand safety, first by slashing the number of sites that JP Morgan advertises on from 400,000 to 10,000 and then by getting her team to develop its own algorithm on YouTube to ensure that its ads don’t end up next to dicey videos.
Kristin Lemkau is currently the CEO of Wealth Management and the former Chief Marketing Officer of JPMorgan Chase, one of the largest financial institutions in the world. She has been with the company for over a decade and has played a key role in shaping its marketing strategy.
As a renaissance marketer, Kristin is a multi-disciplined professional who has a deep understanding of various marketing disciplines such as branding, digital marketing, and customer insights. She has also demonstrated a long-term thinking approach in her work, focusing on building strong, sustainable relationships with customers rather than short-term gains.
One example of Kristin’s renaissance marketing approach is her focus on building a strong brand for JPMorgan Chase. She has worked to create a consistent brand message across all of the company’s channels, from traditional media to social media, to ensure that customers have a clear understanding of what the company stands for. Additionally, she has also been a champion for using data and analytics to inform marketing decisions, ensuring that the company is using the most effective strategies to reach its target audience.
Marketing is not just about creating awareness and driving sales, it’s about creating a long-term connection with our customers. We need to be able to understand their needs and provide them with the products and services they need to achieve their goals.
Kristin Lemkau
Another example of Kristin’s renaissance marketing approach is her focus on balancing the art and science of marketing. She understands the importance of creativity and storytelling in building a strong brand, but also recognizes the need for data and analytics to measure the effectiveness of marketing campaigns. She often talks about the importance of using data to inform creative decisions, ensuring that the company’s marketing efforts are not only visually appealing but also strategically sound.
Kristin also demonstrates her renaissance marketing approach through her ability to think beyond traditional marketing channels. She recognizes the importance of digital marketing and has implemented strategies to reach customers through social media, mobile, and other digital platforms. She also encourages her team to experiment with new marketing techniques, such as virtual reality and artificial intelligence, to stay ahead of the curve and reach customers in new ways.
In conclusion, Kristin Lemkau is a true renaissance marketer. Her multi-disciplinary approach, long-term thinking, and focus on balancing the art and science of marketing have helped her to create a strong brand and connect with customers in a meaningful way. Her ability to think beyond traditional marketing channels and embrace new technologies also sets her apart as a visionary marketer, who is always looking for new ways to reach and engage with customers.
Related links:
- “In Move To New Role At JPMorgan Chase, Kristin Lemkau Builds On Growth Priority As CMO” | Forbes | Marty Swant | Dec 19, 2019