Deloitte CMO
Diana O’Brien was a managing consultant in healthcare & life sciences prior to becoming CMO.
Diana O’Brien is a leading marketer and chief marketing officer at Deloitte. With over 20 years of experience in the industry, she has a diverse background in marketing, communications, and brand strategy. As a renaissance marketer, she is multi-disciplined, has long-term thinking, and balances the art and science of marketing.
One example of her multi-disciplined approach is her ability to lead both B2B and B2C marketing initiatives. She has successfully managed marketing campaigns for major B2B clients such as IBM and GE, as well as B2C brands like Nestle and Proctor & Gamble. Additionally, she has a strong understanding of digital marketing, which allows her to effectively use data and analytics to drive her campaigns.
Diana’s long-term thinking is evident in her approach to brand building. She believes in creating a strong brand foundation and then building on it over time. She has also been instrumental in driving Deloitte’s brand positioning, which has helped the company to become one of the most recognized and respected brands in the industry.
Finally, Diana balances the art and science of marketing by understanding the importance of creativity and data-driven insights. She understands that a strong marketing campaign is a balance of creativity, storytelling, and data-driven insights. She has successfully led campaigns that have been both creative and data-driven, resulting in increased brand awareness and engagement.
Marketing is the intersection of creativity and data. A strong campaign is a balance of both, and it’s essential to have both elements working together to drive results.
Diana O’Brien
Diana’s approach to marketing is not just about short-term gains, but also about building long-term relationships with customers. She believes in creating a connection between the brand and the customer, and in doing so, creating a loyal customer base. She also understands the importance of being flexible and responsive to the ever-changing market. By constantly analyzing data and customer feedback, she is able to adapt and evolve Deloitte’s marketing strategies to meet the needs of their customers.
Diana is also a strong leader and team builder. She has a clear vision and strategy, and she is able to communicate it effectively to her team. She encourages collaboration and creativity, and fosters a positive and productive work environment. Her leadership style has resulted in a high-performing marketing team that is able to deliver results and drive business growth.
In conclusion, Diana O’Brien is a true renaissance marketer. She is multi-disciplined, has long-term thinking, and balances the art and science of marketing. Her approach to marketing is not just about short-term gains, but also about building long-term relationships with customers. She is a strong leader and team builder and her approach has resulted in a high-performing marketing team that is able to deliver results and drive business growth.