We know how important starting the new year is, especially if you’re familiar with the mathematical notion of compounding. If you start off 2025 with a bang, then those new customers will have more time throughout 2025 to love your products and services, renew, and become advocates.
So, here are 5 takeaways from Rose Jia’s definitive book Growth Marketing Strategy: Drive Profits and Sustained Business Growth (order now) to help you start the year off right!
Definitions matter
Go into 2025 knowing what you’re trying to do, clearly define metrics and expectations, and get alignment on those definitions with your stakeholders. There’s no greater annoyance then to put in all your hard work only to find out that no one had even agreed to your ideas originally, or that you and your stakeholders had different definitions of “acquisition.”
[Growth] hacks alone can’t help a business sustain growth over time and across varying economic situations
Utilizing growth hacks like referral incentives or limited time offers are great for creating an initial boost, but relying too heavily on those hacks won’t lead to sustainability. It’ll be more important to focus on building a ‘well-oiled machine’ (aka a repeatable process) to drive continuous growth.
Adopting the Renaissance Marketer Mindset will allow growth marketers to continuously innovate by connecting various dots from across industries, functions, and businesses
Part of creating a well-oiled machine is building a team with individuals who adopt an innovative mindset like the Renaissance Marketer Mindset. In addition to having the right individual mindset, you must also ensure clear team organization and defined roles and responsibilities as well as a resource allocation plan because resources like time, money, and talent are limited.
“Find the opportunity in the challenge”
Even though this quote refers primarily to growing during an economic recession, it is also helpful in facing any challenge in 2025. Growing a new audience, getting existing customers to come back, or finding authentic connections with your customers can be tough. You will face many challenges, from harsh customer feedback to intense competition; however, these challenges should be considered opportunities to change the narrative or create a deeper bond. Don’t shy away from them; embrace them!
Strategy can’t be executed independently and growth can’t be achieved by one person or one function alone
If you think you can drive growth by yourself in 2025, then you’re sadly mistaken. You’ll need to convince your team, your peers, your leaders, and your stakeholders that what you want to do will bring the returns they expect in the time they expect. Thus, it’ll be imperative that you understand how to influence your stakeholders to say “yes, and.” The first stakeholder, unsurprisingly, is your Finance partner. Learn the shortcuts to get Finance to say ‘yes, and’ and order now.
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