Sephora CMO
Deborah Yeh built engagement apps that helped people “try on” makeup digitally. Under her leadership, the company is typically first to experiment with digital tactics, such as Facebook chat bots and augmented reality.
Deborah Yeh is the Chief Marketing Officer of Sephora, a leading global beauty retailer. With over 20 years of experience in marketing, she has a diverse background that includes roles in brand management, digital marketing, and e-commerce.
As a renaissance marketer, Deborah Yeh exemplifies the qualities of being multi-disciplined, having long-term thinking, and balancing the art and science of marketing. One example of her multi-disciplinary approach is her ability to lead both the digital and physical marketing strategies for Sephora. She has implemented innovative technologies such as virtual try-on and augmented reality in the store experience, while also driving the brand’s digital presence through social media and e-commerce.
Additionally, Deborah Yeh has a long-term vision for the Sephora brand and is constantly looking for ways to evolve and stay ahead of the competition. She is not afraid to take risks and test new ideas, but also knows when to pivot and adjust course if needed.
Furthermore, Deborah Yeh understands that the key to effective marketing is finding the balance between the creative and analytical aspects. She recognizes the importance of data and analytics in driving decision-making, but also understands the power of storytelling and emotional connection in building strong brand relationships.
Marketing is not just about selling products, it’s about creating meaningful connections with your customers and providing them with valuable experiences.
Deborah Yeh
Another example of Deborah Yeh’s renaissance marketer approach is her focus on diversity and inclusivity in the brand’s marketing campaigns. She understands that representation matters and has made it a priority to showcase a wide range of skin tones, ages, and body types in Sephora’s advertising. This approach not only helps to create a more inclusive and welcoming environment for all customers, but it also helps the brand to better connect with and understand its target audience.
In addition to her work at Sephora, Deborah Yeh is also a mentor and advocate for women in the marketing industry. She actively works to support and promote diversity and inclusion in the workplace and is committed to helping others succeed in their careers.
Overall, Deborah Yeh’s approach to marketing is characterized by her ability to think strategically and creatively, her focus on innovation, and her dedication to diversity and inclusivity. She is a true renaissance marketer who is able to balance the art and science of marketing while always keeping the customer at the center of her decisions.