CEO of General Motors (GM)
Mary Barra is the current CEO of General Motors (GM). She has been with the company for over 37 years, starting as a co-op student while in college and working her way up through various roles in engineering, manufacturing, and management. She became CEO in 2014, becoming the first woman to lead a global automaker.
As a “renaissance marketer,” Barra is multi-disciplined with a background in engineering, manufacturing, and management. She has a deep understanding of the technical aspects of the company’s products and operations, which helps her to make informed decisions about product development and manufacturing.
Barra has a long-term thinking approach in her marketing strategies, she has been instrumental in leading GM through its turnaround since the 2008-2009 financial crisis. In addition, she has led the company in its efforts to develop electric and autonomous vehicles, positioning GM for the long-term future of the auto industry.
In terms of balancing the art and science of marketing, Barra has been able to effectively communicate GM’s vision and mission to customers, investors, and employees, while also utilizing data and analytics to inform strategic decision-making.
Marketing is about creating emotional connections with customers and building relationships. It’s about understanding their needs, wants and desires and delivering products and services that exceed their expectations.
Mary Barra
Furthermore, under Barra’s leadership, GM has also made significant investments in sustainable transportation, including the launch of the Chevrolet Bolt EV, which was the first long-range electric vehicle to be sold at an affordable price point. This move not only positions GM as a leader in sustainable transportation, but also resonates with a growing consumer demand for environmentally-friendly products and services.
Additionally, Barra has also focused on building a strong digital presence for GM and its brands, including the use of social media and digital advertising to connect with customers and promote new products and services.
Moreover, Barra’s leadership in GM has been widely recognized, she was named Automotive News’ 2018 Person of the Year, and Forbes has included her on its list of the World’s 100 Most Powerful Women.
In conclusion, Mary Barra’s multi-disciplinary background, long-term thinking approach, and ability to balance the art and science of marketing makes her a true “Renaissance Marketer” and a role model for many in the industry.