Former CMO of Facebook, HP, Visa
Antonio Lucio often mentions how as a CMO he has to be a ”businessman first and artisan second” indicating the role of the CMO has to be “chief brand officer, chief people officer, chief alignment officer and chief storyteller.”
Antonio Lucio is a global marketing leader with over 30 years of experience in the industry. He has held various leadership roles at some of the world’s largest companies, including Visa, HP, and PepsiCo. He is known for his strategic thinking, ability to lead cross-functional teams, and his ability to drive growth through innovation.
One example of Antonio Lucio’s renaissance marketing approach is his work at Visa. As the Chief Marketing Officer, he led the company’s brand transformation, which included a rebranding campaign and a focus on digital innovation. He also developed a long-term strategy that helped position the brand as a leader in the payments industry. Additionally, he balanced the art and science of marketing by leveraging data and analytics to inform his decisions while also creating emotionally resonant campaigns that connected with consumers.
Another example of his renaissance marketing approach is his work at HP. As the Chief Marketing Officer, he led the company’s brand revitalization and focused on creating a customer-centric approach. He also emphasized the importance of sustainability and social responsibility in the company’s marketing efforts. He was able to balance the art and science of marketing by using data to inform decisions while also creating campaigns that highlighted HP’s commitment to social and environmental causes.
Marketing is not just about creating campaigns, it’s about creating value for customers and society. It’s about understanding their needs and creating solutions that solve their problems.
Antonio Lucio on creating value for customers and society, which is a hallmark of a renaissance marketer.
In conclusion, Antonio Lucio is a renaissance marketer who is multi-disciplined, has long-term thinking, and balances the art and science of marketing. He has demonstrated this throughout his career by leading successful brand transformations and creating customer-centric strategies that drive growth and create value for customers and society.